why are as-seen-on-tv products always sold for 9.95 or 19.95?
whenever an infomercial comes on, the price is always either $9.95 or $19.95
Why not 6.45 or 14.68?
Is there a set price for all companies to sell their products?
Asked by:BFMVfan1993
Effective TV Products
Products As Seen On TV!
As You Explore This Site, You'll Discover...
-
As Seen On Tv Products: How To Get The Best Deals
-
Hot Topic: Do As Seen On Tv Products Really Work?
-
The Top Reviews Of The Best Infomercial Products
-
Infomercials: The Truth Behind Great Tv Products
Remember... If You Are Looking For Quality Information Related To Effective As Seen on TV Products, Add This Site To Your Favorites Right Now, As We Update It Daily With The Latest News And Information Related To Effective As Seen on TV Products And Similar Topics. Enjoy The Site.
Pages
- Home
- Buy As Seen On TV Products
- Buy P90x And Workout Gear
- Contact Us
- Privacy Policy
- Shamwow Reviews
- Sitemap
Categories
- Ab Circle Pro
- Abdoer Twist
- As Seen On TV Products
- Body By Jake Ab
- P90x
- Shake Weight
- Shamwow
- Tower 200 Gym
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Polls
Loading ...
formerflyer posted: 28 Oct at 9:30 am
The .95 is a way of adding nearly a dollar to the price without it sounding like it. Same reason gas stations charge 2.45.9 cents. The .9 cents give them a price of nearly 2.46 but it seems like 2.45. Houses are priced with figures ending in 900, such as 149,900, which sounds like 149,000 but is a lot closer to 150,000.
Daniel posted: 31 Oct at 4:34 am
Oddly enough, that’s an excellent question! The answer is in the psychology of sales.
Basically, we humans have been subconsciously programmed to associate even numbers with quality, and odd ones with value. In other words, a pad that costs $9.98 is better quality but worse value than one sold for $9.95, despite the mere difference of 3 cents.
Also, we tend to psychologically ignore the approximation of the first numbers. In other words, $9.95 is perceived as being significantly cheaper than $10.00. Similarly, $19.95 much less than $20. These are considered “magic prices” of sorts, in that they are as close as you can get to the next price bracket before we are triggered to see the product as being there.
Another trick you’ll see from time to time is “on sale for $19.99″ on a product that’s usually $20-something. Once again, the .99 cents means you’re getting a deal, and by changing that dollar amount to something in the teens-range instead of twenties, it indicates a “bigger deal” than if it were just one cent cheaper.
Hope that answers your question!